I'm currently working on a large project for a complex B2C site. I was brought in after the majority of the bones of the project had already been completed. As many of you know, this can be a little disconcerting as you won't have had any input into the process and often you will have to do what you can. There are things that you will see that could have been done better although you can probably get by without throwing the project leader under the bus in front of their colleagues. Usually in a situation like this there was no "malice aforethought" on the part of the project leader.

Companies that are moving from a static site to a content management system can encounter some difficulties along the way. Today, I'm going to share some of my experiences and tips gleaned from past projects.

First off, I recommend using a content management system whole-heartedly. I think that for most businesses, given the concerted search engine optimization effort required to rank a site these days, a content management system like Drupal, Joomla or WordPress is a great choice. I am endorsing content management systems without reservation.

In many of the daily contacts I make every day I see an ever-repeating polarization between professional web designers and SEO professionals. The reality is that the effort should be viewed in much the same way as one would approach building a symphony orchestra.